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How to Add a Wall of Love to Your Website (In Under 10 Minutes)

How to Add a Wall of Love to Your Website

A Wall of Love is a curated display of customer testimonials on your website — text reviews, video clips, star ratings, and real names arranged in a layout that visitors can browse. Think of it as your highlight reel of customer love, updating automatically as you approve new testimonials.

Companies like Notion, Loom, and Linear use testimonial walls on their marketing sites. It works because it’s not you saying your product is great — it’s dozens of real customers saying it for you.

Here’s how to go from zero to a live Wall of Love on your site in under 10 minutes.

Why a Wall of Love Converts

Before the how-to, a quick word on why this works:

  • 83% of consumers trust peer recommendations more than branded content
  • Testimonials on sales pages can increase conversions by up to 34%
  • Video testimonials increase trust for 62% of viewers compared to 34% for text alone

A Wall of Love puts all of this social proof in one place. Visitors see volume (“this many people love it”), specificity (“here’s exactly what they love”), and authenticity (“real names, real faces, real videos”). It’s the most efficient way to build trust at scale.

Step 1: Collect Your Testimonials

You need testimonials before you can display them. If you already have some — in emails, Slack messages, screenshots, or review platforms — you can add them manually. But the best approach is to set up a collection form so testimonials flow in automatically.

Create a collection form with a shareable link. Send it to customers via email, embed it in your app, or share it after a support interaction. Customers can submit text reviews with a star rating, or record a video testimonial directly in their browser.

Each testimonial lands in your dashboard with a status of “New.” You review it, then approve or archive.

Only approved testimonials appear in your Wall of Love. You always control what’s public.

Step 2: Choose Your Layout

A Wall of Love supports multiple layouts depending on how you want testimonials to appear:

Masonry

The most popular choice. Testimonial cards of varying heights arranged in a Pinterest-style grid. Text-heavy reviews sit alongside video thumbnails. It feels organic and full — like a real wall of customer love.

Best for: Landing pages, dedicated testimonial pages, anywhere you want to show volume.

Grid

A uniform grid where all cards are the same height. Cleaner and more structured than masonry. Works well when your testimonials are similar in length.

Best for: Product pages, about pages, or when you want a consistent, polished look.

A horizontal slider that cycles through testimonials one at a time. Takes up less vertical space and works well as a section within a longer page.

Best for: Homepage sections, pricing pages, or anywhere you want social proof without taking over the layout.

List

A vertical stack of testimonial cards. Simple, scannable, and mobile-friendly. Each testimonial gets full width.

Best for: Sidebar widgets, narrow containers, or minimalist designs.

Step 3: Configure Your Wall

Once you’ve chosen a layout, customize the details:

  • Select which testimonials to include. Choose all approved testimonials, or hand-pick specific ones for this wall.
  • Name your embed so you can manage multiple walls (e.g., “Homepage Wall,” “Pricing Page Carousel”).
  • Adjust appearance settings to match your site’s design.

The editor shows a live preview as you configure — what you see is what your visitors will see.

Step 4: Embed on Your Site

Copy the embed code. You have three options:

A single <script> tag you paste into your HTML. The wall renders in place, responsive to the container width. This is the easiest option and works on any website — WordPress, Webflow, Shopify, custom-built, anything.

<script src="https://loveboard.io/embed/your-embed-id.js"></script>

iFrame

An <iframe> embed for environments where JavaScript injection isn’t possible. Slightly less flexible but works everywhere.

<iframe src="https://loveboard.io/embed/your-embed-id" width="100%" height="600"></iframe>

A public URL that opens your Wall of Love as a standalone page. Useful for sharing in emails, social media, or anywhere you want to link to your testimonials without embedding.

Step 5: Verify and Go Live

After pasting the embed code:

  1. Preview your page. Make sure the wall renders correctly and looks good at different screen sizes.
  2. Check on mobile. Walls are responsive, but verify the layout works on your specific site.
  3. Test the auto-update. Approve a new testimonial in your dashboard and confirm it appears in the wall.

That’s it. Your Wall of Love is live.

Where to Put Your Wall of Love

Not sure where testimonials will have the most impact? Here are the highest-converting placements:

Landing Page

Below the hero section and above the pricing. Visitors have just learned what your product does — now show them proof that it works. A masonry Wall of Love with 10-20 testimonials creates a strong impression of trust and momentum.

Pricing Page

This is where buying decisions happen — and it’s almost always testimonial-free. A carousel or rating badge near the pricing table reassures visitors at the exact moment they’re deciding whether to pay.

Product Page (E-Commerce)

Below the product description, show video unboxings and text reviews from real customers. Video testimonials are especially powerful here — seeing someone hold and use the product removes uncertainty.

Dedicated Testimonial Page

Some businesses create a /testimonials or /wall-of-love page and link to it from the navigation. This works well for companies with a large volume of testimonials — it becomes a browsable proof page.

About Page

After your team story and mission statement, a section of customer testimonials adds credibility. “Here’s who we are” followed by “and here’s what our customers think” is a natural flow.

Keeping Your Wall of Love Fresh

A wall of love isn’t a set-it-and-forget-it feature. Fresh testimonials keep it credible and relevant:

  • Build collection into your workflow. Send your collection form link after onboarding, after support wins, and at customer milestones.
  • Approve regularly. Check your dashboard weekly and approve new testimonials so your wall stays current.
  • Rotate featured testimonials. If you’re using a carousel or hand-picking testimonials, swap in new ones periodically.
  • Mix text and video. A wall with both formats feels more authentic and holds attention longer.

Getting Started

You can go from nothing to a live Wall of Love in under 10 minutes:

  1. Create a free LoveBoard account (no credit card)
  2. Set up your first collection form
  3. Add a few testimonials manually (or send the form to customers)
  4. Create a Wall of Love embed
  5. Paste the embed code on your site

The free plan includes everything you need to test: 1 form, 3 video testimonials, and 1 embed.

Build your Wall of Love — free plan, no credit card required.